Some rooms look the same to buyers. If the room doesn't have any architectural features that surprise potential buyers then it will just be another empty room. Customers don't even spend 10 seconds looking at the room. They leave the house as quickly as they entered, and the realtor has lost yet another sale. When the house is staged, potential buyers spend more time looking at the rooms and they can imagine themselves living there. This is the difference that will make them buy the house.

Homeowners can try to organize their home, but they are often unable to depersonalize their home, and this will make a difference when it comes to selling it.

Visual appeal is one of the main factors in a customer's final decision when purchasing a home. Both when choosing the house to visit (through online photos) and also when making an offer.